If you are a broker, you are always looking for new talented agents. Many times you will teach a few classes to get that valuable exposure. However if the local school’s instructor policy promotes recruiting instead of education never send your high quality prospects to that school. I saw an advertisement for a real estate school looking to recruit new instructors. This was in the ad:
“YOU CAN SELECT THE CREAM OF THE CROP OF UP AND COMING AGENTS BEFORE THEY EVEN BEGIN THEIR CAREER.”
"NO TEACHING EXPERIENCE REQUIRED.”
Why is this bad for you? Simple instead of being a place for a new agent to learn it is a cattle call with the instructors cutting out your top prospects for themselves. Just think that every day in class someone is working to steal away that great prospect.
Get with your local school and make sure class time is dedicated to teaching and not a meat market for real estate agents. Drop in and just audit part of a course.
Now, should you or your company be represented as an instructor in the local school? Absolutely yes. In most cases the serious prospects will be offended if you waste their class time recruiting. After all they paid for a class not a career day. I always told my instructors the best way to recruit is to show the class just how smart and professional you can be. At the end of their courses they are going to remember the outstanding teachers and many will want to work with someone who clearly knows how to be a professional. If the local school is just a recruiting hall for brokers find another source for the required education your new agent needs to be licensed.
